Small tools that do one job right.
I have built software since 1993, when I co-founded Austria's first digital agency at 23. Three decades later I am back at the keyboard to build products myself. Not for enterprises with endless budgets. For the small everyday annoyances nobody bothers to fix. If it annoys me, it probably annoys you too.
From Dial-Up to AI
A spacer.gif was a 1x1 pixel nobody ever saw, but every web layout in the nineties needed one. Invisible, tiny, holding the whole thing together. That is the kind of software I build.
I co-founded Austria's first digital agency in 1993, at 23. The next three decades went from startups to leading a 150-person team at Accenture Song. Big budgets, big teams, big complexity.
Now I am back to where I started: building products with my own hands. Not for enterprises. For real people with real problems. The kind of tools I want to use myself.
Every product here started the same way. Something annoyed me. I waited for someone to fix it. Nobody did. So I built it, with AI doing the heavy lifting. Thirteen annoyances, thirteen tools. If they bug me, chances are they bug you too.
One Problem. One Tool. Finished.
Most software tries to do everything and nails nothing. I pick one annoying problem and build the tool that finally solves it the way it always should have worked. Then I move to the next one. The test for every feature is the same question: does this make the tool simpler or more complex? If it is the second one, it does not ship.
AI Where It Earns Its Place
No chat box slapped on top of everything. AI sits inside the product only where it does real work: reading a receipt, sorting a subscription, understanding what you actually meant.
